A bright and bubbly campaign for BlueBay

In the coming months, the Bluebay communication campaign will stand out in the windows of the most prestigious opticians' stores.

Colorful and attractive, the new sun and vision eyewear proposals have a style that's young and lively, just like the new communication for the brand distributed by Safilo.

Created specifically 'for dreamers only', the campaign features teenagers with a fresh and simple look; wearing BlueBay eyewear they are projected into a fantastic world that's a mixture of real life and dreams.

With BlueBay you see the world through different eyes and notice the details that make everyday life more fun: 'See the fun' is in fact the payoff that expresses the concept of the new communication.

The multi-subject campaign emphasizes that young people dream of a colorful world.