Viktor & Rolf aims at retail and accessories

The 2006-2008 three-year plan drawn up by Dismi 92 for the Viktor & Rolf brand includes strengthening the retail network, especially in Asia and eastern Europe, new leather accessories and travel collections.

'We have drawn up a three year development plan', Dismi 92 executive vice-president Dianora Allegri told Milano Finanza Fashion, 'which covers products, communication and distribution. By end 2008, the aim is to achieve billings 40% up on the 55 million euros at end 2005. The markets we are aiming at are Italy, of course, the United States, where we believe a substantial presence is essential, Japan, where we have 41 corners at present, and then Eastern Europe, China and Russia'.

On the product side, the Viktor & Rolf collection, with 120 items for men and women, will be joined by the development of accessories with special reference to travel. Cosimo Graniglia, Dismi 92's chief executive, told the Milan newspaper that 'we aim at diversifying in categories that are similar to Allegri's core business in the travel world. At a second stage, the brand could be extended to include other product types, such as perfumes and eyewear'.

(Source: Milano Finanza Fashion)