The latest from Zeiss: signed lenses

Lenses are also signed.

Placing the emphasis on this new trend is Italian company, Carl Zeiss Vision Sunlens. Specializing in sun filters and ophthalmic lenses, it has launched a 'signed' sun lens.

It will be engraved with an almost invisible 'Z'.

A style excess that underscores how much the eyewear world is also influenced by signatures at all costs.

The optic company's stylistic gimmick will be applied to all models with the Louis Vuitton, Alain Mikli and Mercedes labels.

And to highlight how optical products, like clothes, also have a season, during Silmo, the Paris eyewear fair that closed just a few days ago, Zeiss anticipated the new trend for next summer by presenting apparel made exclusively from sun filters.

(Source: Affari e Finanza)