Stefano Bettarini chooses Exalt Cycle

Stefano Bettarini rightfully joins the great family of VidiVici Occhiali.
This multitalented man, with great sex appeal, a star both on and off the pitch, a VIP at the forefront of television news, is the new testimonial for Exalt Cycle, VidiVici Occhiali's hypest house brand.

An evocative blend of professionalism, irony and sex appeal, stylistic features from the world of VidiVici Occhiali.

His model? Capoverde, glasses with an evocative name that conjures up visions of sizzling, passionate, festive atmospheres.
Fashion glasses with casual-chic allure, packed with technology and glamour. A racy design, engraved patterns and broad stems to keep out ...prying eyes.

Stefano Bettarini represents the image of modern man, continually evolving, aware of his ability to arouse the imagination, disillusioned and ready to put himself on the line.

His media appeal makes him the perfect exponent for Exalt Cycle.

While waiting to see the campaign in the most important fashion, trend and current affairs magazines, you can admire a preview on a maxi poster in Via Lamarmora in Milan on 6 October.