Selections have begun for best PureVision Fitter 2005
Bausch & Lomb has begun the selections for the Best European PureVision Fitter 2005. The prize will be awarded in April before hundreds of delegates from all over the world at the Global Research Symposium in Athens.
The criteria for choosing the winner for 2005 will be based on the collaboration with Bausch & Lomb to promote the PureVision family and the unique ReNu solution with MoistureLoc. The applicators will be assessed on a series of parameters, including: training, support by outlet staff, instruction activities at the outlet aimed at raising consumer awareness about vision defects and the various ways of correcting them.
Open to applicators from all over Europe, Bausch & Lomb will put forward its most important PureVision customers in key markets. The competition is in two stages, one national and one European.
The winner selected at national level will be entered for the European title of Best European PureVision Fitter of the Year. In collaboration with Bausch & Lomb, each national winner will be given the chance to organize a promotional day offering a free trial of PureVision contact lenses, and other initiatives, to be carried out at the outlet to further promote the benefits of the PureVision range. The winning outlet will be presented with a plaque to display in the store and the participation of two people at the Bausch & Lomb Global Research Symposium, which will be held in Athens from April 7 through 10, 2006 and during which the European winner will be announced.
National winners will then take part in the European competition. Among the other representatives, the high-profile jury will include an independent applicator. The European winner will receive a plaque to display in the store and, in collaboration with Bausch & Lomb, they will have the chance to develop ad hoc initiatives for the outlet, such as direct mail, co-ops in local newspapers and consumer promotions.
Kristina Colombo, Marketing Manager of the Bausch & Lomb Italy Vision Care commercial division, stated: 'As the 2004 competition demonstrated, the European Best PureVision Fitter of the Year award is a great opportunity for us to repay the outlets that have given so much support to Bausch & Lomb and in particular to the PureVision contact lenses. In 2004, we were extremely pleased that an Italian applicator, Giovanni DeLogu from Sassari, won the European award and we are certain that, this year too, we can count on a highly qualified panel of applicators who have understood PureVision's great potential. In just a few years, PureVision lenses have become our first-choice lenses and have registered higher than ever growth rates and positive response in terms of vision comfort and quality'.
