Persol and the Cinema renew their bond

After taking part in the 63rd International Exhibition of Cinematographic Art Persol, will also be in Rome for the occasion of CINEMA - Rome International Festival.

Persol, a name, which has always been synonymous with elegance and glamour, is now a legend in the history of international and Italian eyewear. It has always had the cinema in its DNA: since the Sixties, Persol's models have played a leading role in several of Italy's most representative films a number of times, and they have been the personal choice of many unforgettable and talented artists from the international star system and the world of cinema.

Today, the strong tie with the world of cinema, which has not changed over the years, means the sponsorship of the photographic exhibition:'50 YEARS OF ITALIAN CINEMA', by Tiziano Appetito.

The photographs by Enrico Appetito, a great set photographer, who has worked on film sets for a number of generations will be on display from 13 to 21 October 2006.

Today, more than ever, Persol, the undisputed representative and protagonist of a tradition of quality and authentic Made in Italy style, is an icon of glamour and timeless elegance.