Paris: VidiVici's positive trend confirmed

Paris Silmo, an international showcase, which, once again, awards a prize to the creativity of VidiVici Occhiali, the company from Bologna that has succeeded in winning over the trust of retail and consumers thanks to its strategy based on constant research, systematic exploration of new aesthetic concepts and a dynamic design.

Silmo 2006 confirms VidiVici Occhiali's positive trend, sealed by its 10% growth in orders compared to the last edition.

The presentation of sophisticated collections with a high level of design and innovation won unilateral approval: a resounding success and tangible proof of the business skills of this young, all-Italian company.

The General Manager of VidiVici Occhiali, Lele Danzi, commented: 'A united and 'passionate' team, a varied range of products with distinct, different, clear concepts, extensive distribution in 45 countries all over the world, with the recent introduction of three more - Ireland, Byelorussia, India -, lie at the root of our ability to emerge in a far-reaching, highly competitive market and set trends. I am truly satisfied with the results we have achieved: it is a boost of energy that rewards us immensely and provides us with the strength to carry on along our course offering alternative products to stimulate consumption.'

Silmo also provided the opportunity to present the new license Momodesign Eyewear, a wonder of technology, style and experimentation for a refined, up-to-date public, which has aroused the interest of customers, both at home and abroad.

An important piece that adds to VidiVici Occhiali's varied offer, from the Exalt Cycle, Exalt Cycle Kids, Exalt Eye Stone e Jewel, VVCigar housebrands, to the Billionaire Eyes, Sweet Years Occhiali and Chronotech Vision licenses and the co-brand Il Blasco.