New 'Made to be Family' campaign from VidiVici Occhiali

VidiVici Occhiali answered the request made by the Calò family and engaged them as the protagonists of the new advertising campaign.
The claim is 'Made to be Family', an ad hoc variant of the famous headline, 'Made to be Fabulous', in the Bologna company's recent communication.

The Calò family is beyond imagination, its story has the flavor of a modern-day but incredibly real fairytale.
Out-of-the-box reality: a successful exception to the rule that shows the Italian family in trouble, a maxi clan that couldn't care less about the one-child trend.
They've been together for 16 years and they've brought 11 kids into the world: 5 boys, 4 girls and two sets of twins. The eldest, Andrea, is 15, the youngest, Samuele, is only 2 months.

VidiVici Occhiali made the Calò family the stars of its campaign and part of its own family by offering them concrete help and by launching a message that demands to be heard.

Lele Danzi, general manager of the Bologna company, is convinced about it: 'For us, the family is the company's connecting fiber. The values of friendship, passion and collaboration are at the basis of our Modus operandi. That's why I was fascinated by the Calò clan. They are extraordinary. They are so united and they have enviable energy and joie de vivre. It's my hope that other companies will also take up the appeal. A large family is expensive. Alessandra, the mother, told me that the weekly marketing, excluding meat, comes to about 200 euros".

So the entire clan appeared in front of Alessia De Montis' lens on the photographic set to play themselves, ready for a vacation in the sun, protected by Exalt Cycle Kids glasses by VidiVici Occhiali.
They help each other and have fun simply by being together; the older kids dress the little ones, they laugh, joke, play, devour mountains of French fries. The atmosphere is relaxed and full of joy and cheerfulness, there are no tantrums, no arguments…we're in a fairytale, which is even more fantastic because it's real.
Alessandra Calò explained 'It all works like an assembly line driven by love'.