Malìparmi assesses brand extension

The clothing and handmade accessories brand Malìparmi has recently increased the number of its monobrands to 5: after the first three boutiques in Padua, Venice and Verona, another two stores are about to be opened in Rome and Palermo.

The stores are already operating and will be officially inaugurated between April and May. The company closed 2005 with billings of 14 million euros, 20% up on 2004, and plans for gradual brand extension are beginning to take shape. The first step will be in perfumery, possibly followed by eyewear and bijoux.

(Source: Modaonline)