Everlast Eyewear at Silmo

A strong win for the eyewear consumer, Optimate, Inc., through a license agreement with Everlast Worldwide, Inc. of New York, New York, has just announced the worldwide launch with the exception of Asia, of its Everlast licensed eyewear and sunwear collection at Silmo this October 27th-30th.

Joseph De Marzio, Optimate Director of Marketing, stated that: 'Everlast's reputation for offering high-quality, innovative, technologically advanced, sports related products with durable features and extreme styling makes the extension into eyewear and sunwear for consumers of all ages a natural brand extension. We are honored to partner with the brand experts at Everlast and extremely encouraged by the overwhelmingly positive response we have received from the optical and sunglass marketplace thus far.

The licensed eyewear and sunwear collection will reflect our value of innovation, quality, styling, and commitment to our customers. Everlast has done an excellent job of building a line of world-renowned products that have exceeded consumers' performance expectations for almost a hundred years; they are truly 'The Choice of Champions.'

Everlast's reputation and overwhelming brand recognition, not only in the world of boxing but in the minds, bodies and souls of all who wish to push it to the limit will be a key component in Optimate's approach to design, styling, quality, marketing and brand presence in today's ever evolving marketplace.'

The Everlast Eyewear and Sunwear collection will build on the company's heritage of durable craftsmanship and ingenuity, with a strong emphasis on technology and today's progressive fashion.

The collection will be designed to exceed the eyewear buyer's quality, performance, style and reliability needs.

Wearable, fashion-forward, hi-tech modern looks round out the collection and are incorporated in every design.