Drivewear lenses
Younger Optics is unveiling in Europe and Middle East its most anticipated and innovative new product since NuPolar® polarized lenses - a new lens named Drivewear™. Designed specifically to meet the unique visual demands of the driving task, Drivewear lenses offer the consumer far more than just polarized photochromic eyewear.
'As with all of our products, I wanted to create a product that would meet a specific visual need that isn't being met in today's market. Drivewear's combination of technologies is so advanced and novel that multiple patents have been filed on this invention and a whole new lens category is introduced' according to David Rips, President and CEO of Younger Optics.
Drivewear™ lenses uniquely combine two of the most advanced technologies found in the eyeglass industry today: Transitions™ Photochromic Technology and NuPolar® polarization.
Drivewear is the first polarized photochromic lens to Darken Behind The Windshield of a car. Transitions Optical has developed for us a new advanced dyes system that responds to visible light in addition to UV light. This allows Drivewear lenses to change color based on current driving conditions in order to enhance the driver's vision.
Drivewear lenses also utilize NuPolar®, the world's leading polarized Rx lens technology, to provide protection from blinding glare. 'Only polarized lenses provide protection from blinding glare, and that is absolutely essential while driving a car,' said Mr. Rips.
'Activated by Transitions' is a new term that will be used with the sun products that fall outside of the core 'clear to dark' Transitions lenses product category. Drivewear, therefore will carry the Activated by Transitions trademark to signify that these special driving lenses utilize Transitions Photochromic Technology.
In low light, the lenses take on a green/ yellow color which provides high contrast and is designed to minimize glare and maximize useful light informationreaching the eye. In bright daylight (behind the windshield of a car) they change to a copper color which reduces glare and excess visual light and provides good traffic signal recognition, highlighting reds and greens. Finally, in sunny outdoor conditions, they become a dark reddish-brown color, providing maximum comfort in high light conditions by filtering excess light so that the eye does not become saturated. And because the lens is 'Activated by Transitions™', it offers 100% protection against UVA and UVB rays. In most of daylight driving situations, Drivewear lenses provide optimal visual comfort and safety.
'Since Drivewear™ lenses are Activated by Transitions™, wearers can be assured that their lenses are enhanced with superior and patented Transitions™ Photochromic Technology to automatically optimize visual performance in variable light conditions and to help protect eye health and well-being for the future,' said Dave Cole, general manager of the Americas, Transitions Optical, Inc. 'Transitions is happy to partner with Younger Optics to develop new special purpose products like Drivewear that fall outside our core line of Transitions® Lenses, which meet the everyday needs of patients.'
'Drivewear is a synergy of the two fastest growing categories in Europe: Transitions photochromic lenses and Nupolar polarized lenses' said Igor Loshak, managing director of Younger Optics Europe. 'The visual performance of Drivewear during driving surpasses even the most optimistic expectations, so we strongly believe this lens will become one of the most important driving accessories in Europe'
