Dreamlike journey in a fairytale world for VidiVici

Pinocchio, Aladdin, Little Red Riding Hood, Peter Pan, Cinderella, Snow White.
What do they have to do with Exalt Cycle by VidiVici Occhiali?Well, they inspired the new 'Le Favole' campaign, the fabulous interpreters of a VidiVici Occhiali style that stands out on the contemporary eyewear scene also because of its unconventional approach to communication.

A much-quoted campaign and a new dreamlike journey in the world of art that Exalt Cycle began three years ago.
It started with cinema, then sculpture and now it's fairytales.
The basic aim is to leave a mark. 'Made to be fabulous' is the headline.

Classical fairytales, because only the eternal is topical; everything else fades away. Stories rooted in the collective imagination, characters that touch the heart.......entertain, surprise!

Incisive pictures, strong, decidedly pleasing images that are totally modern and created with the technology of combining photos and illustrations.
The actors? The VidiVici 'family': glasses, friends, staff, collaborators.
Lele Danzi is Pinocchio, the wooden puppet created by Pasquale Danzi in the role of Geppetto. Only Giada could be Cinderella followed along the staircase by Prince Charming Larry, the official DJ at all the VidiVici Occhiali events.
These are the characters from the best-loved fairytales played by the members of the company's staff, from the administration manager to the sales manager, from the product manager to the agent, from the storekeeper to customer service.

A multi-subject campaign created by their old friend Alessia De Montis, versatile artist, visionary photographer, sensitive woman, the creative filter of meaningful symbolic sensations.

Lele Danzi said: 'Once upon a time a friend was dazzled by VidiVici Occhiali. When she looked at our glasses and listened to our hearts, she thought about art.
She absorbed our values and concepts and clothed them in irony and creativity. Cinema and then statues came into being. Time went by, a time of travel and discovery. She returned to VidiVici Occhiali which, in the meantime, had moved to a new location. Trees, meadows, frescoes, staircases, corridors, fountains…this is magic! she thought and created the fairytales with us'.

The outdoor campaign starts end October, with a massive presence of high-impact giant posters in all the main cities and in the most famous tourist locations throughout Italy.