Carl Zeiss Vision Italia
In March 2005, the Carl Zeiss Ophthalmic Products Division (one of the chief businesses of the optics trade in Europe, based in Germany) and SOLA Optical International (an international company based in the USA) merged to form a new company, Carl Zeiss Vision International, which internationally controls three brands (ZEISS, SOLA and Ameri-can Optical), generating a billing of approximately Euros 800 million per year, with approximately 9,000 employees all over the world.
At the last edition of the MIDO Fair (Milan, May 2006), Carl Zeiss Vision showed the market its image and brand strategy for the first time.
Carl Zeiss Vision is the result of a merger (already completed in some countries and currently underway in others), which changes the competitive scenario in the global market of ophthalmic lenses.
In Italy, the integration process is approaching the final stage.
Last 31st August, Carl Zeiss S.p.A. handed over the Ophthalmic Division to a newly set up company, Carl Zeiss Vision Italia S.r.l. Before the end of November 2006, this Company will merge with SOLA Optical Italia S.p.A. to create a new company, Carl Zeiss Vision Italia S.p.A..
Mr. Luigi Magliocchi stepped down from the helm of Carl Zeiss Vision Italia S.r.l. after 1st October 2006, to make way for Mr. Lorenzo Ungaro, already the Managing Director and General Manager of SOLA Optical Italia S.p.A., and today also the Sole Director of Carl Zeiss Vision Italia S.r.l..
By his side, in the role of Sales Manager of the new structure, is Mr. Silvano Pellegrini.Mr. Pellegrini - who is already the Sales Manager of SOLA Optical Italia S.p.A. - has taken the place of his predecessor, Mr. Sergio Colesanti, who managed Zeiss instruments and optical consumer products successfully in Italy for years.
Carl Zeiss Vision Italia is already operative in terms of coordinated and unitary corporate policy, with an extensive team of commercial representatives all over Italy.
The new management's priority is maximum customer satisfaction, thanks to the availability of a complete portfolio of brands, products, instruments and services.
