Area Means the Search for Beauty and Uniqueness
Four brands, four styles, four peoples. Genesis, K:Actor, Oliviero Contini and the Coco Song luxury brand are the lines which Area, the young, dynamic Italian company, is proposing today through new images and messages. Area follows the tastes of its consumers by seizing on every suggestion marking the latest trends, and translating them into original products and advertising campaigns, hallmarked by quality and originality. Considerable investment has been made. Area's professionalism is made possible by the entire creative staff, working intensely to create the advertising campaigns.
The brands tell fun stories through recherché fashion frames. Each element making up the eyewear thus becomes the true means to rediscover the features, spirit and experience life of the single brand.
The Genesis line re-affirms its passionate, transgressive, feisty nature.
The protagonists of the ad campaign are inspired by the new romantic look, typical of the early '80s, blending the allure of rock stars with that of metropolitan pirates. The eyewear shapes are original and offer technical details springing from workmanship achieved with innovative materials. The collection is made up of models in metal and acetate with woven overlappings, differing in color and geometrics. Injection mold plastic is plentiful. The absolute novelty comes in the sunwear, where plastic has the upper hand, featuring the brand-new Voodoo lenses.
Cool shades and the heroes of a post-modern world are the features distinguishing K:Actor, as always linked to the world of cinema and comics. The 2007 campaign stars a man and a woman in the tunnel of a subterranean city. Their bodies are lit up by an icy cold light, like the wind ruffling their long hair. This image perfectly mirrors the K:Actor philosophy, whose eyewear offer an essential, decided design.
The brand's mood is best expressed through the choice of materials: aluminum matched with inserts in carbon fibers. The lamination technique used is very special. The workmanship of the eyewear also takes on importance thanks to the colors which re-discover their essence through sharp chromatic contrasts.
A classical atmosphere and a love of luxury and slow rhythms are the main characteristic of the Oliviero Contini campaign. The pleasure of Italian Style, set in a patrician villa, emphasizes a series of prompts linked to culture, tradition and charm. The models chosen are sophisticated men and women, surrounded by objects of luxury in their lives.
The true novelty in the collection is the use of titanium and aluminum and rhinestones for the women's wear.
Coco Song is a world apart. This is the brand which has fully confirmed its promise. Greeted with enthusiasm at every presentation, it has achieved great success throughout the world.
Coco Song is the outcome of a magic blend of luxury and Chinese tradition, expressed through a typically Italian design. The word 'Coco' tells us of a world based on tradition, while 'Song' recalls the sophisticated Chinese dynasties.
Coco Song is synonymous of color and modernity. It leads us to the most intimate meaning of a culture attentive to symbols and ability to communicate identity and states of mind. In this case the colors are loaded with strong symbolism, conjuring up profound human emotions. Blue expresses calm, red is the bearer of joy and love, green tells of creativity. Orange underlines a search for spirituality, while pink is synonymous with sweetness and tenderness, white means purity and black recherché elegance.
Coco Song represents the original, unexpected element which becomes beauty and pure aesthetic harmony.A sight and sun collection in which each model is a select masterpiece.
