Alain Prost in pole position for Serengeti!
(This news refers only to Europe)
Who could be a better testimonial for the best sunglasses for driving than a four-times Formula 1 world champion? Winner of 51 Grand Prix, known to everyone as 'the Professor', he was immediately convinced by the effectiveness and performance of Serengeti sunglasses and agreed to 'lend' his image to the brand. The result of the collaboration is an operation called '48h Test', which will begin January 2007, and two models especially designed for Alain Prost will be available in a limited edition.
The '48h Test' operation gives consumers the chance to try a pair of Serengeti sunglasses free of charge for 48 hours simply by showing an identity card. Thus, they can find out for themselves how superior Serengeti sunglasses are: excellent comfort and extraordinary vision acuity.
Known for their unique lenses with the exclusive photochromic technology, Serengeti are the glasses dreamt about by perfectionists or by anyone who drives for pleasure or work and spends hours behind the wheel.
Serengeti sunglasses guarantee unparalleled vision comfort. Thanks to its exclusive technology, Serengeti improves vision acuity and the perception of contrast by reducing glare and eye strain. They have 4 special features:
-Photochromic lenses: they darken and lighten as a function of light intensity to give excellent vision in any weather. They are unique lenses that 'work for the eyes' and therefore reduce eye strain.
-Polarized lenses: the exclusive integrated polarized film eliminates 99.9% of the reflected light that causes glare and annoying reflections.
-Anti blue-light protection: Serengeti lenses are the only ones with the patented 'Spectral Control®' technology that blocks 95% of the blue light, the most dangerous for the retina. With this protection, color and contrast perception is better.
-Anti-UV protection: it prevents the risk of eye damage caused by harmful rays.
After Patrick Dempsey (the famous Dr Shepherd in the 'Grey's Anatomy' series on the Italia 1 and Fox Italia networks), Val Kilmer, and Kiefer Sutherland (Jack Bauer in 'Twenty Four'), now 'the legendary Alain Prost' endorses Serengeti, the favorite sunglasses of the biggest stars.
A limited edition of two new 'Alain Prost' models will be launched in 2007.
