A new kids' line from Exalt Cycle

The Exalt Cycle Kids vision line by VidiVici Occhiali is dedicated to 5 to 15 year olds.

Lele Danzi, General Manager VidiVici Occhiali, said: 'For some time now, clients and consumers have been asking us for a collection for youngsters. Exalt Cycle is a label that is aware of the changes in customs, it can interpret new requirements and enhance the feeling of belonging to a contemporary lifestyle. That's why people love it, why parents want their kids to have the same glasses, and why kids want to wear the same models as their parents and the celebrities they see on TV or in magazines'.

The model chosen is Exaggerator, a blend of style and functionality with new calibers and color range.

The ExKids models in injected 'lyx' come in 3 different calibers to suit different age groups and the entire collection is alive with sophistication, quality and creativity. The brand is a registered trademark.

Each model comes in 6 cheerful, candy colors, a palette borrowed from the world of games and fairytales: Shrek green, Spongebob yellow, Pinocchio red, Tiger orange, Ice Age white, Pimpi pink. The contrast between the translucent front piece and the full-bodied end pieces is highly effective.

They are all in non-toxic materials, extremely flexible, lightweight, ergonomically compatible with children's faces and fully meet the required quality standards. Special attention has been given to the end-pieces which are rubbery, moldable and have no sharp edges to guarantee safety, solidity and comfort.

Attention to detail is also reflected in the cheerful, fun packaging: every pair of glasses has its own personalized case and an Exalt Cycle Kids pouch. Buyers will also receive a free, XY-branded T-shirt.