He is the influexpert of the Optical World. He has collected more than four hundred 'pills' in the ten years he has worked with the online newspaper B2eyes Today, written seven books on marketing, sales and storytelling for the Optics retail sector, and trained over a thousand operators in the classroom and online. His Ndl Business School is the first example of a virtual school for Optics and for five editions he has been curator and presenter of the Presbyopia Forum.