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Daniele Novello

Strategic Analytics & Insights Manager di NIQ GfK Italia

Bio

In GfK for more than 15 years he is responsible for Consumer and Business Intelligence studies at NIQ GfK Italia
Over the years he has gained extensive experience in consumer scenarios, consumer trends and consumer purchase journey studies. 
With more specific reference to eyewear, he has directed various research projects for important brands in the sector and has spoken as a speaker at various editions of MIDO and SILMO.

Events

Sunday 9 Feb — 2025

Optical Monitor
Italy, France, Germany and the United States: optical markets compared.

Daniele Novello (Strategic Analytics & Insights Manager di NIQ GfK Italia)
NIQ Gfk for MIDO.
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