![](https://www.mido.com/hubfs/mido/mido-2024/speakers-2024/alessandro-amadori.jpg)
Alessandro Amadori
Founding Partner, YoodataBio
A psychologist with a doctorate, he specialises in consumer psychology and has been actively involved in market research and business consultancy since 1989. Author of some thirty popular science books, he is a university lecturer and corporate trainer for large private and public organisations.