Vai al contenuto principale
keyboard_return Invio

Press Releases

2025

Communication with the press is a key element for both the event and its exhibitors. Brand awareness, brand reputation, information, media and stakeholder engagement are just some of the bullet points that MIDO takes into account each year. Managing these activities effectively is one of the main goals of the fair.

  • Three weeks until MIDO 2025

    Featuring business, innovation, training and sustainability.
    Now online, the calendar of events and list of guests at The Vision Stage, the innovative space for information and training in pavilion 1.
    Download PDF

  • News from MIDO 2025

    Re-naming of the traditional Otticlub, enhancement of digital tools and important changes of the exhibition layout.
    Download PDF

  • MIDO 2025: nominations for awards open as of today

    On mido.com website, you can finally apply to the three awards of the event: CSE - Certified Sustainable Eyewear, Stand Up for Green and Best Store.
    This year, winner of the 1st edition of the Sergio Cereda Design Award will be announced.
    Download PDF

  • MIDO launches “REFOCUSING ON HUMANS”, the new communication campaign shot by Uli Weber

    Refocusing its priority on people and celebrating the return of value (and to the values) of human creativity: this is the message MIDO aims to convey with the photos taken by internationally acclaimed photographer Uli Weber.
    Starting today, on MIDO’s website, registration is open to visitors and journalists planning to attend the exhibition.

    Download PDF

  • MIDO announces new dates for 2026 edition

    The leading international exhibition focused on the eyewear industry announces a schedule change for the 2026 edition. The new dates, from 31st January to 2nd February, now fall a week prior to the February 6th opening of the Milano Cortina 2026 Winter Olympic games.
    Download PDF

  • Unbridled enthusiasm at MIDO 2024: 40,000 attendees over 3 days, +11% over last year

    President Giovanni Vitaloni: “Prior to the show opening, we had hoped for an increase in visitors compared to last year. Thanks to everyone’s efforts and the industry’s trust in us each year, we achieved the ambitious goal we had set for ourselves”
    Download PDF

  • MIDO Day 2 focuses on Awards

    Today, presentation of the CSE Certified Sustainable Eyewear Award and medical conferences
    Login to restricted area

  • It’s show time! The 52nd edition of the world leading eyewear show has started

    Until Feb. 5, businesses, trends, culture, interactions, contests and plenty of innovations at the world's eyewear show
    Login to restricted area

  • The 52nd edition of MIDO is ready to go: make way for business and eyewear culture

    From Saturday February 3rd to Monday February 5th, the 7 pavilions of Fieramilano Rho will host more than 1,200 exhibitors (+25% compared to last year) from 50 countries, and visitors from more than 130 nations.
    Download PDF

  • The Countdown to MIDO 2024 has begun

    Many innovations for the 52nd edition: 7 pavilions, circa 1200 exhibitors from more than 45 countries and a packed calendar of events
    Download PDF

  • Mido.com: the new eyewear tradeshow website promotes accessibility and inclusion

    MIDO is ahead of its time and applies the latest technological solutions to its website, to improve and facilitate the experience of all users, without discrimination.

    Download PDF

  • MIDO 2023: 1,000 Exhibitors From Around The World

    15 days until the MIDO Eyewear Show and preparations are at fever pitch: business, conferences, events, meetings and, above all, myriad exhibitors representing the entire supply chain
    Download PDF

  • MIDO 2023 Communication Campaign, “frames”, Won The 1st Mediastars Award, Press Category

    The campaign, conceived by Max Galli in collaboration with Mixer Group, represents a breaking point and a turning point from the past, while still in line with the values that have always distinguished MIDO
    Download PDF

  • MIDO 2023: The International Eyewear Show Opens A New Chapter

    President Vitaloni: “We have a responsibility to be among Italy’s most international events and, without a doubt, the industry leader at a global level. This means organizing a show that meets the needs of professionals who, every year, arrive from around the world to conduct business at MIDO”.
    Download PDF

  • MIDO 2023 Is Ready: All Eyes On The International Eyewear Show

    “An edition with opticians at its center and a focus on internationalization and sustainability”.
    Download PDF

  • Eyewear Shines With Exports, But Must Take Into Account Increasing Costs

    2022 preliminary balance: production +24%, export +22.5%. 1H 2023 forecast: export +6-8%.
    Download PDF

  • 2024 Eyewear Trends

    MIDO 2023 is launch-pad for all the season’s new eyewear trends – responsible innovation, functional style and unconventional, fashion-forward color palettes.
    Download PDF

  • MIDO 2023: “How To?” Series Of Meetings At Otticlub And “Book@MIDO” Uplift The Calendar Of Events For Opticians, Exhibitors And Visitors

    A packed calendar of events attuned to the needs of opticians and filled with innovations.
    Download PDF

  • Cse Award - Certified Sustainable Eyewear @MIDO 2023 For The Most Sustainable Glasses And Cases

    Registrations for the prize established by MIDO, in partnership with ANFAO and Certottica, will be open from December 15 to January 15.
    Download PDF

  • MIDO 2023: One More Pavillion, Exhibitors From Around The World And A Special Focus On Visitors

    These are the distinctive features of the 51st edition of the international eyewear show set to take place February 4 - 6 at Fiera Milano Rho.
    Download PDF

  • MIDO 2023: Visitors Registration Now Open The World Of Eyewear Meets In Milano February 4-6

    Buyers, designers, opticians, ophthalmologists, entrepreneurs, journalists, students, and all supply chain professionals can already reserve their spot at the 2023 edition of the most-anticipated eyewear show.
    Download PDF

  • MIDO 2023 Announces “Frames”, Its New Communication Campaign

    MIDO 2023 gets a fresh, entirely updated look and a new claim, one that embodies the values that have set the show apart for more than 50 years: innovation and tradition, beauty and transformation, international appeal and memorability, wonder and substance.
    Download PDF

  • MIDO 2022 Beyond The Expectations. See You In 2023, On February 4-6

    The three-day eyewear show at Fiera Milano Rho draws to a close.
    Download PDF

  • The World Of Eyewear Is Just Around The Corner

    Vitaloni: "Pleased to be back, with plenty of food for thought in troubled times, but also with a focus on the future".
    Download PDF

  • MIDO 2022: 630 Exhibitors Arriving From 45 Countries

    “Craving MIDO” is also a craving to participate: nominations for the BeStore and Stand Up For Green awards open until March 31
    Download PDF

  • MIDO 2022 Even More Open To International Mobility

    The “covid decree” just issued by the Italian government opens the fairs to all foreign countries
    Download PDF

  • MIDO 2022: Registration Is Open

    As the countdown begins, the “Craving for MIDO” grows ever stronger!
    Download PDF

  • MIDO 2022, Back To The Origins

    New dates - from 30 April to 2 May - to guarantee the best business opportunities for exhibitors and visitors
    Download PDF

  • Two Months Until MIDO: “Work Continues As We Prepare To Welcome Exhibitors And Visitors In The Utmost Safety”

    The leading global eyewear trade show will be held in-person at Fiera Milano Rho, February 12-14, 2022.
    Download PDF

  • Registrations Open For MIDO 2022, The Most Highly Anticipated Eyewear Show

    CRAVING MIDO, ready to restart and to transform the Wonder into a new beginning: starting today buyers, designers, entrepreneurs, opticians, ophthalmologists, and all eyewear supply chain professionals can reserve their places at the 2022 edition of the most highly anticipated eyewear show.
    Download PDF

  • MIDO 2021 | Digital Edition Kicks Off

    A new concept, available worldwide.
    Download PDF

  • MIDO Sets February 2022 Date For In-Person Edition

    The Digital Edition has closed but B2B trading on the platform continues. The three days on line yielded impressive numbers, with almost 50,000 interactions on the business platform, 438 display pages and over than 5,700 registered users.
    Download PDF

  • Second Day Of MIDO 2021 | Digital Edition

    Bottura, Novembre, Watson: three stars dialog with Eusebi and Graziottin, Hoet, Lindberg, Lo Faro, Morel, Moscot, Saskia and Hans Stepper.
    Download PDF

  • Watson “Illuminates” The Opening Of MIDO 2021 | Digital Edition

    More than 400 brands in an extraordinary edition of the global eyewear event.
    Download PDF

  • MIDO 2021 | Digital Edition Opens Tomorrow

    From 5 to 7 June, a calendar of events and a new format for the market.
    Download PDF

  • MIDO 2021 – 2022

    The event, scheduled from 5 to 7 June 2021, goes digital. In-person edition moved forward to February 2022.
    Download PDF

  • MIDO 2021: Visitor Registration Is Open

    Starting from January 28th, on www.MIDO.com it is possible to register for the forthcoming edition of the show.
    Download PDF

  • MIDO 2021 Set For June

    TO ENSURE PEAK INTERNATIONAL BUSINESS OPPORTUNITIES
    Download PDF

  • MIDO 2021

    NEW MIDO DATES, FEBRUARY 6-8 2021, INCLUDE CELEBRATION OF THE INTERNATIONAL EYEWEAR SHOW’S 50th ANNIVERSARY
    Download PDF

  • MIDO 2020

    NEW DATES ANNOUNCED FOR THE 50th EDITION JULY 5 TO THE 7, RHO FIERA MILANO
    Download PDF

  • Coronavirus

    MIDO’S 50th EDITION HAS BEEN POSTPONED
    Download PDF

  • Coronavirus

    Visitors: Italian Ministry of Health has signed and issued a new press release.
    Download PDF

  • Coronavirus

    Exhibitors: Italian Ministry of Health has signed and issued a new press release.
    Download PDF

  • The MIDO Eyewear Show “Golden Edition”: 50 Years Of Eyewear And Fashion History

    Starting next year, MIDO will be held at the beginning of February to better meet the needs of exhibitors and sales campaigns.
    Download PDF

  • Coronavirus

    We confirm that the fiftieth edition of MIDO will take place regularly, in compliance with the health regulations in force and by putting additional preventative measures in place.
    Download PDF

  • Coronavirus

    As things stand today, we confirm that the 50th edition of MIDO will take place as scheduled, in compliance with current health regulations. A digital platform will be available for those exhibitors and visitors unable to participate.
    Download PDF

  • Coronavirus

    The exhibition will strictly abide by the recommendations provided by the World Health Organization and the Italian Ministry of Health in compliance with current regulations.
    Download PDF

  • If Records Are Made To Be Broken... MIDO Does It With Ease, Confirming Its Global Leadership

    The 2019 edition of MIDO Eyewear Show closes.
    Download PDF

  • MIDO'S 49Th Edition Opens: The Future Of Eyewear Is Here

    Record-setting number of exhibitors for the international eyewear show - focus on continuity pays its dividends.
    Download PDF

  • MIDO Revs Its Engines

    The 49th edition of the leading international eyewear industry event is less than 3 months away.
    Download PDF

  • 48Th MIDO Breaks All Its Own Records

    The 2018 edition closes with a 4.9% increase.
    Download PDF

  • MIDO 2018 Will Be Another Wonder

    Key word: "innovation”. The world's most important professional event dedicated to eyewear will present the new entries of this continuously‐evolving sector.
    Download PDF

  • A Truly Incredible MIDO: On An Up Trend In 2017, Too

    Appointment for 24 ‐26 February 2018
    Download PDF

  • MIDO: A Wonder For The Eyes

    World’s leading eyewear event opens tomorrow
    Download PDF

  • MIDO Presents “The Glasses Hype - Advertising & Eyewear”

    A journey through the history of eyewear and lenses with advertising from the early 1900s to the present day
    Download PDF

  • MIDO 2016 Is “More!” More Sections, More Exhibitors, More Visitors.

    MIDO returns from February 25 to 27, 2017.
    Download PDF

  • Keep Your Eyes Wide Open For MIDO.

    The record-setting fair outdoes itself.
    Download PDF

  • 2015: Record-Breaking MIDO.

    Record number of visitors at the eyewear industry’s leading international exhibition: 49,000 visitors during the 3-day event, + 8.7% over 2014.
    Download PDF

  • MIDO 2015 An Awesome Evolution.

    All-new look in a mix of creativity and efficiency for the world’s No.1 eyewear event.
    Download PDF

  • MIDO 2014.

    It remains the No.1 international showcase in the eyewear industry: more exhibitors, 5% more visitors, more business.
    Download PDF

  • MIDO 2014 Looks Ahead.

    World’s No.1 eyewear exhibition ready to go.
    Download PDF

  • MIDO 2013, Encouraging Visitor Numbers And Business Results.

    Approx. 43,000 people visited the 43rd exhibition: a 3% increase in high- profile, very business-focused visitors 3% increase in exhibiting companies, with many debuts and noteworthy comebacks.
    Download PDF

  • MIDO -The 43Rd International Optics, Optometry And Ophthalmology Exhibition– Is Ready To Open.

    A date with the world of eyewear in the pavilions of fieramilano Rho-Pero.
    Download PDF

  • MIDO 2012 Results Well Beyond All Expectations.

    About 42,000 visitors, 56% from other countries, 44% Italian Excellent turnout on Sunday and Monday, quieter on Tuesday.
    Download PDF

  • MIDO 2012 The Leading Global Eyewear Trade Show Prepares To Open Its Doors.

    MIDO reaffirms its role as a one-of-a-kind opportunity for communication and business and a must-see for companies as well as an opportunity for opticians, eye specialists and buyers from across the globe to network, learn and source products.
    Download PDF

No document found