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The fair

The international eyewear trade show in Milan

MIDO | Milano Eyewear Show is the leading exhibition in the eyewear industry, an exceptional event that has been at the heart of business and trends in the eyewear world for over 50 years.

It is the only trade show in the world where you can find all the players in the supply chain: from frame and lens manufacturers to machinery and raw materials; from large multinationals to small innovative companies; from well-known or emerging designers to start-ups and accessories. MIDO is a meeting place for business: making contacts, communicating to a large international audience and discovering the latest market trends are just some of the activities possible at the fair.

It also hosts numerous initiatives involving personalities from the industry and provides information and multiple services.
COME TO MIDO 2026

January 31 - February 1-2, 2026

OPENING HOURS

  • Sat January 31
  • Sun February 1
  • Mon February 2

FIERA MILANO

Strada Statale del Sempione, 28
20017 Rho - Milan

BOOK YOUR STAY

Find out about flight and hotel agreements and how to book group travel.

GATES

East

South

MINORS

Minors may enter the fair under the full responsibility of the accompanying adult.

ANIMALS

Any kind of animal is not allowed to enter the show, except guide dogs.

PEOPLE WITH DISABILITIES

Parking: free parking, subject to availability, showing the car sticker.
Parking refund procedure: at the entrance, please collect your park access ticket. Reach the FierAccessibile Desk at Pav. 1-3 reception or at Fiera Milano offices reception. An operator will punch your car park ticket. It is necessary to show ticket, disabled parking permit, and ID card. If you cannot reach the dedicated desks, exit the car park and pay the fee at the automatic cash or at the bar with credit card, contactless ATM card or Telepass and ask for refund through APCOA procedure, available on visitors.fieramilano.it. For further information, please contact fieraccessibile@fieramilano.it.
Wheelchair: to reserve a wheelchair, click here or contact info@mobilitycenter.it or call +39 389 8384077.

Book your lunch at MIDO

During the fair, the SADLER restaurant at Ponte dei Mari is open for lunch, perfect for your business meetings.

For reservations: sadler.prenotazioni.mido@fieramilano.it

MIDO abroad

MIDO is present at the most important international industry events.

Italian Pavilion
Vision Expo East - Orlando
February 20-22th, 2025