Woodys launches the new SS25 campaign and collection "ANIMA"

 

Woodys presents ANIMA, a campaign with a very clear aesthetic purpose: to honour the meticulous design and color work that characterizes the brand, reflecting its identity in a utopian, harmonious and sophisticated world. A singular atmosphere is created through the details, minimalist architecture and Couture accoutrements comprising the designs. 

The Woodys spring-summer collection includes 38 new designs. Design templates that stand out for their quality and sophisticated color combinations. This launch is marked by a commitment to design, with new structures, temples and shapes that provide greater style and quality. 

A design with personalized acetates has been introduced within the women’s collection, in the most basic models, which gives the frames a distinctive touch. On the other hand, the “petite” line for adults with small faces has been refreshed with five new models in acetate, combination and metal. In addition, the Vani model has been created as a first in Woodys, a beta titanium frame with photochromic lenses in different colors that adapt to light. 

Frames for men have also arrived with significant novelties. For example, there is a new design that incorporates additional laminates, with structures that combine solid and transparent acetates. Also, a new metal piece with volume has been integrated in some models, which starts at the front and extends to the temple, a detail that adds design, personality and quality to the glasses. 

Woodys continues to bet on exceptional quality in its glasses, using materials such as German OBE hinges, Japanese beta titanium or lenses produced by Carl Zeiss, which guarantee optimal protection against UVA and UVB rays. In addition, it continues to expand its range of models made from sustainable materials, such as bioacetate or recycled acetate.