ULTRA LIMITED TO LAUNCH SEVEN FRESH DESIGNS AT MIDO 2025: Four optical frames and three sunglases
Italian brand Ultra Limited is preparing to launch seven new models at MIDO 2025 — four optical frames and three sunglasses. The collection includes four models for women, two for men and one unisex style, combining bold, statement-making frames with timeless elegance, ingenious colour combinations and premium materials.
These latest additions capture the brand’s essence: a fusion of exotic hues, refined details, innovative production techniques and meticulous craftsmanship. A full campaign will be unveiled later this year, but MIDO attendees can explore the new launches at Hall 2, Stand R49 R53 S50 S54.
SUNGLASSES
The Bergeggi model sets a new standard for Ultra Limited. Featuring an hexagonal silhouette, it blends premium acetate, sleek metal, vivid striped patterns and metallic accents. Available in white, havana and black, Bergeggi is accompanied by a special case, making it the jewel of the collection.
The Giudecca model reimagines the classic cat-eye silhouette, accentuating its boldness with bonded detailing along the brow line. Its opaque front design and the return of the ever-popular bordeaux colour make it a standout. Also presented in black, blue and havana.
With its low-profile lenses and wide temples showcasing the iconic gold Ultra logo, the Piana model adds a touch of glamour to a practical, everyday design. The raised bonding on the front recalls the intricate craftsmanship seen in past models like Spargi and Pellestrina. Colours include white, black, havana and blue.
OPTICAL STYLES
The unisex Andria model is a round frame showcasing Ultra Limited’s layered acetate bonding technique, but with a fresh twist. A uniform line encircling the rim echoes the temple colour, creating a unique dynamic visual statement. This design is particularly striking in red and blue, with additional options in black and white.
Square and confident, the Rovigo model is crafted for men who prefer structure and sharp lines. Its bold yet balanced design mirrors Andria’s unique frame innovation and comes in white, blue, black and red.
For those who favour classic simplicity with a charismatic touch, the Lecco model is the go-to choice for men. Its clean, timeless silhouette ensures effortless everyday wear and is offered in white, blue, havana and black.
The Mantova model, tailored for women with larger faces, breaks new ground for the brand. The frame features a top section and angular accents crafted from a single block acetate, creating a seamless departure from the brand’s iconic layered sheet design. Available in white, blue, havana and black.
ULTRA LIMITED WILL EXHIBIT AT MIDO | HALL 2 - STAND R49 R53 S50 S54