SICHRI Eyewear Straps Debuts at MIDO: South African Style Meets Global Innovation
SICHRI Eyewear Straps, a proudly South African brand, is excited to announce its debut at MIDO, the world’s premier international eyewear show.
Founded in Nelson Mandela Bay, South Africa, SICHRI transforms traditional eyewear straps into bold, stylish accessories that celebrate individuality and self-expression.
Born out of frustration with outdated eyewear cords and fueled by a passion for innovation, SICHRI has reinvented this 70s accessory staple. Since launching in 2017, the brand has been crafting premium-quality designs that seamlessly blend functionality with cutting-edge fashion.
SICHRI offers more than just accessories—it delivers comprehensive retail solutions. The brand provides custom-designed stands, which can be wall-mounted or used as counter displays, pre-stocked with SICHRI’s multifunctional, stylish straps and packaging. These retail solutions cater perfectly to optometrists, tourist shops, and boutiques.
Additionally, SICHRI produces high-quantity straps and offers customizable packaging for wholesaler groups and private-label distributors.
With established success in South Africa, SICHRI is poised to expand into European and American markets, inviting distributors to join its journey.
Committed to purpose-driven fashion, SICHRI partners with GraceVision, directing proceeds from straps sold toward funding vision screenings and restoration surgeries for underserved communities.
At MIDO, SICHRI will showcase its latest collections, including a sustainable leather-link range, metaverse-inspired straps, and multifunctional vibrant glasses cases, bringing South African artistry and innovation to the global eyewear industry. PAV 3.H05
Follow SICHRI Instagram: @Sichri_straps | Facebook: @Sichri.straps | Website: www.sichri.co.za
Founded in Nelson Mandela Bay, South Africa, SICHRI transforms traditional eyewear straps into bold, stylish accessories that celebrate individuality and self-expression.
Born out of frustration with outdated eyewear cords and fueled by a passion for innovation, SICHRI has reinvented this 70s accessory staple. Since launching in 2017, the brand has been crafting premium-quality designs that seamlessly blend functionality with cutting-edge fashion.
SICHRI offers more than just accessories—it delivers comprehensive retail solutions. The brand provides custom-designed stands, which can be wall-mounted or used as counter displays, pre-stocked with SICHRI’s multifunctional, stylish straps and packaging. These retail solutions cater perfectly to optometrists, tourist shops, and boutiques.
Additionally, SICHRI produces high-quantity straps and offers customizable packaging for wholesaler groups and private-label distributors.
With established success in South Africa, SICHRI is poised to expand into European and American markets, inviting distributors to join its journey.
Committed to purpose-driven fashion, SICHRI partners with GraceVision, directing proceeds from straps sold toward funding vision screenings and restoration surgeries for underserved communities.
At MIDO, SICHRI will showcase its latest collections, including a sustainable leather-link range, metaverse-inspired straps, and multifunctional vibrant glasses cases, bringing South African artistry and innovation to the global eyewear industry. PAV 3.H05
Follow SICHRI Instagram: @Sichri_straps | Facebook: @Sichri.straps | Website: www.sichri.co.za