Red Eyewear Showcase New Collections for Planet Pop, Forever & a Day and The Recycled Readers Co

Known for designing and manufacturing bespoke eyewear collections for renowned retailers in Europe and the UK, the team at Red Eyewear will be presenting the 2025 collections for their in-house brands at MIDO. 

Their biggest launch will be for youthful eyewear brand Forever & A Day, whose mission is to empower free thinking teens and young adults to see the world with confidence by embracing their true selves. The focus for 2025 has been to offer petite, commercial styles in vibrant colours to complement their customer’s unique personal style. The new collection features 28 models in 3 to 4 colourways, designed to reflect a fusion of contemporary aesthetics with a touch of rebellion, to provide on-trend eyewear that complements every individual’s unique personality and lifestyle. 

Alongside Forever & a Day, they will also be presenting new collections for Planet Pop, The Recycled Readers Company and Red by Red. 

Planet Pop, a planet friendly children’s eyewear brand, is committed to reducing the amount of fossil fuels used in the production of eyewear by using a range of sustainable materials in bright pop colours. 

The Recycled Readers Company adds a fun twist to the average reading glasses combining playful branding with stylish design all crafted from 100% recycled materials. 

Red by Red is the latest addition to the company’s brand portfolio, a collection of sunglasses that inspire wearers to join a global community of trendsetters. Designed in their London studio, the collection blends cutting-edge trends, quality, and functionality with an inclusive approach, making them the ideal choice for those who value both fashion and function. 

After a successful year in the UK market, Red Eyewear plans to continue their expansion in 2025. With a growing presence in Germany, they are setting their sights on other areas of Europe and are looking for experienced agents to represent their brands.