POLAR introduces the new SUPER POLARIZED® lens

At MIDO 2025, POLAR will unveil its most extraordinary creation: the new SUPER POLARIZED® lens, the most advanced ever developed.

This lens eliminates unwanted reflections, offering incredibly sharp vision and vivid colors thanks to optimized contrast. It provides 100% protection against UV rays, ensuring maximum eye safety. Made with state-of-the-art materials, it is resistant to scratches and impacts, combining durability and lightness. Perfect for every situation, from driving to outdoor sports, it redefines the visual experience.

Polar will also present its Spring/Summer 2025 collection, featuring new geometries and colors for sunglasses, optical frames, and clip-ons, blending style with exceptional craftsmanship.

Join Polar and discover an excellence that will forever change the way you see the world.