Exhibitors: what's new

#planetrolf - see and be seen!

Written by MIDO | 03/02/2025
Austrian eyewear brand Rolf is once again gearing up for MIDO in Milan to showcase its remarkable craftsmanship. The new wood, stone and bean models that Rolf will present are a love letter to nature, elegance and understated self-expression. 
The Spring/Summer 25 collection is themed ‘see and be seen’ and includes new, sophisticated styles from the Substance Collection, new bean eyewear for children, sunglasses with stylish inlays from the Mount Collection and new pieces in wood and stone. 
In addition, Rolf Eyewear has added eye-catching geometric details to its designs and bright, exciting splashes of colour to its colour palette. 
Rolf Eyewear once again combines a passion for design and aesthetics with functionality and technical innovation as well as respect for nature and its resources. 

https://www.rolf-spectacles.com/

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