William Morris London frames are designed for the new season to encapsulate the imagination and expressiveness of the latest fashion trends within the eyewear industry. A blend of bright and soft tones will take centre stage for this year’s SS/22 launch.
The pantone hues reflect whimsical, airy shades, akin to the season and the colours forecasted to appear on the runways of the upcoming London Fashion Week. Pastel blues, pinks and fresh oranges inspire new forms of expression for the frame wearer, allowing them to radiate their desired style with an air of independence.
In the Black Label collection, model Petra is predicted to be a stand-out frame this Spring/Summer displaying unique ombré shades and a curved temple design. Furthermore, the vintage metal frames from the London collection are set to be customer favourites, according to the brand.
Back by popular demand, the renowned Gallery collection is billed to make a comeback at the MIDO show. The collection features the designer William Morris’s iconic prints with a blend of shapes and patterns - and in a way that has not been revealed before.