Visual campaign theme “Il colore del gusto - Colour of Taste” evolves for 2021
The Italian brand Vanni has created a new campaign designed to express the “chromatic” universe of its eyewear collections. The imagery highlights the colours of red, orange, lime green and teal as backdrops and immerses the new Vanni styles on male and female models in a world of Italian inspired fresh fruit and plants.
“The hues and shapes of the Highline’s metal eyewear collection- both reading glasses and sunglasses- the new women’s and unisex models in the SPIRIT and Macro series, and the Vanni Uomo frames take the spotlight in this new campaign says Alessandra Girardi, Nico Design. “With a contrasting or tone-on-tone background, new ideas have been explored in bright splashes of colour, places where colours and suggestions of fragrances inspired by a true Italian flavour become the compass that guides the definition of personal style. With a touch of VANNIty.”