Exhibitors: what's new

Resourceful character and 100% Italian design by heritage brand

Written by MIDO | 01/06/2021

The Italian brand of accessories and luxury real estate projects by the Lamborghini family’s heir celebrates the company's 40th anniversary this year. The brand is participating in the MIDO 2021 | Digital Edition with new proposals for sunglasses and eyewear, dedicated to those who enjoy a passion for speed and mechanics.Among the 2021 releases are new models characterized by a design approach inspired by the Lamborghini heritage and dedicated to a male target audience. Including trendy proposals (some of which are unisex) for young customers with a daring and audacious character.
The TAURI line proposes model TL507 as its flagship sun model, an imposing steel mask with the distinctive Tonino Lamborghini textured flat lens, the three-dimensional brand shield on the front, spheres applied on the lens inspired by the bearing mechanical element, and high-tech carbon fiber temples with a 3D metal logo.
Alongside this unique design, the TL509 sun model from the new F-RR line is inspired by racing and the well-known motorcyclist, Ferruccio Lamborghini, the son of Tonino and CEO of the family company, as well as a former motorcycling champion. These steel sunglasses, with a shield silhouette on the front, boast temples with 3D Tonino Lamborghini branding and a design detail that is closely related to motorcycle design details.
Spyderleggero TL500 are steel sunglasses dedicated to a unisex and young clientele interested in the latest trends. A hexagonal shape reflects the design of the case of the brand’s automatic watch bearing the same name, the top model of the Tonino Lamborghini Swiss Watches collection. On the temples, with 3D shield and Tonino Lamborghini logo in high relief, the hinge recalls the mechanical heritage of the brand: the decoration on the temples has the shape of a toothed wheel of a gear.
Recognized globally as a symbol of strength, power and character, the Tonino Lamborghini logo which stands out on all the eyewear models, has the form of the well-known “Raging Bull”.

www.lamborghini.it