David Duralde appointed Chief Creative Officer

OGI Eyewear announces the appointment of David Duralde as Chief Creative Officer. Duralde has joined the company not only to lead creative development but also as a partner.
Duralde’s career in optics is marked by extensive experience both with licensed and independent brands, including his most recent role as Chief Creative Officer at Kenmark Eyewear. In a statement, he said: “I am very excited about the opportunity to redefine and reinvigorate the niche independent brands in the OGI portfolio of products and provide a consistent, compelling story to the brands. I can’t wait to get started with the OGI Eyewear product and marketing teams to connect deeply with our loyal customers, create frames that light up many more faces and help independent practices thrive and shine in this vigorously changing market,” said Duralde.
Robert Rich, CEO of OGI, notes, “David is exactly the right person to lead us in the revitalization of our brand portfolio. Despite a solid market position, OGI and its family of brands will benefit from an injection of fresh ideas and design innovations that will expand our leading role in the realm of affordable luxury frames.”
Rich adds, “This is a homecoming of sorts for David, having begun his formative optical design training at l.a. Eyeworks, another member of the Optical Foundry.”

The brand shows at MIDO in Pavilion 2 at Stand T31.