Italian company signs sponsorship agreement with Enea Bastianini
The Italian eyewear company, founded by Lapo Elkann, has created a collection to celebrate excellence, Italian quality and innovation in partnership with Enea Bastianini, who has signed a two-year sponsorship agreement with the brand.
The collection, which was designed and developed by Elkann and Bastianini together, will be available in the second half of 2021.
In a statement about the collaboration, Lapo Elkann, Founder and Creative Director of Italia Independent said: “I’m proud to associate our brand with Enea, who is an exceptional racer and who has already demonstrated his exceptional professionalism and human qualities. I thank Enea for his passion, and indeed that of his team, which has made this agreement possible. We share the same values: excellence, passion for speed, a great attachment to Italy and innovation with respect for tradition. Creating a collection together has been a heart-felt experience and has given us both new energy. We will present the line together soon – the results of our shared work which will show our shared passion for style and performance, which have always characterized Italia Independent and Enea.”He added, “We are happy to make the brand available to the team, lending our know-how, our winning strengths and our capacity to realize innovative products which contribute to the distribution of Made in Italy in the world.”
Enea Bastianini, Moto2 World Champion said: “I am really enthusiastic about starting this collaboration with Lapo and the team at Italia Independent and I am certain that together we will obtain great results because we are both focused on always reaching our goals. I am looking forward to racing with Italia Independent eyewear!”
