The Cadore-based company Immagine98, owners of the distinctive X-Ide, Rye&Lye, MIC, and I-Man brands – has redesigned its websites, focusing on impactful imagery combined with succinct, powerful messaging.
The restyling is part of the company’s communication strategy, and takes into account “the power of images and their ability to immediately engage the viewer to tell the story that underlies each collection”. With a fresh, innovative perspective, Immagine98 has abandoned a traditional approach in favour of a visually captivating design and more direct communication, they explain.
“We needed a different, more immediate and compelling means of communicating through our Web tools,” explained Susi Tabacchi, Managing Director of Immagine98. “Our brands have unique stories to tell. Our aim was to capture the essence of each brand through high-impact images and brief but sharp text.”
A website that opticians and end users can relate to, with contemporary storytelling, the Immagine98 site has a horizontal structure with opening video and impactful images paired with key phrases”. The brand website for MIC-Made in Cadore tells its story through a striking video and images of the Dolomite mountains that inspired it. The same horizontal layout and bold images narrate Rye&Lye, representing a hive of creativity whose story is told through messaging that unveils a synthesis between past and future where design, excellence and the uniqueness of being Italian come together. For X-Ide a full-colour palette is seen to express the story through rural images that recount its innate creativity, while I-Man in cinematic black and white is described as an “ amalgamation of minimalist and rationalist lifestyles, for a collection that makes sleek simplicity its mantra”.