“Grow with Us”: campaign looks to a sustainable future
Austrian label Andy Wolf has stepped up its commitment to sustainability in the future, dedicating the entire year to the motto, “Grow with Us”. The company has pledged to establish a square meter of wildflower meadow with every frame sold and will also introduce the first products made from Acetate Renew, in Q2; furthermore, the brand has announced a sustainable "heart" collection - AWearness.
According to the company, sustainability is one of the most important pillars of the brand. Andy Wolf has always shown responsibility with local production, and their own bee colonies. For the past 2 years, the company has also developed an internal project group looking for new, sustainable possibilities and alternatives.
"When we founded Andy Wolf, it was clear to us from the very beginning that we wanted to produce locally in Austria. At that time, it was common to produce in Asia - it was uncomplicated and cheap - and we were ridiculed as outsiders with our idea. But the belief in our vision and our perseverance paid off. And it still does: now, 15 years later, we are taking Andy Wolf to the next level with new, fresh ideas. Our flower meadow is a matter close to my heart, and I'm delighted that the whole company is pitching in to make it bloom," says Andy Pirkheim Founding member, CEO and namesake of Andy Wolf.
"We want to become even more sustainable in all areas of the company. We go through the world with our eyes open and are constantly finding new ideas and researching topics. We firmly believe that even small steps lead to a greener future - a future that also thinks about the next generation. As a brand that puts people at the centre, this is especially important to me," adds Wolfgang Scheucher, namesake and co-founder, Andy Wolf.
