Hue LensTM, a young tech company in the optical sector, has introduced a range of lenses with high-quality colour perception and enhanced clarity.
COLORBOOSTTM lenses use proprietary generative AI algorithms and are optimized for natural colour perception. According to the company, they provide users with an immersive, ultra-vivid colour perception that exceeds the capabilities of the human eye alone. “Tests have shown that colours can be perceived with 3.0 times more saturation than the competition, creating a visually stunning high-fidelity experience,” the company said in a statement.
“In today's image-driven world, our TV screens are becoming more vibrant every year. Why can't we have the same with optical lenses? We see a huge opportunity for a paradigm shift where lenses push the boundaries of human color vision and unleash a full-spectrum color palette with unmatched clarity,” explains CEO, Justin Fong.
The team of PhD scientists at Hue LensTM specialises in merging colour vision, materials science and artificial intelligence to achieve visual performance that meets the needs of professional athletes, medical professionals and everyday users alike.
COLORBOOSTTM lenses are now available in a wide range of colours, in various materials and lens formats, as plano lenses and as corrective lenses (single vision and progressive lenses). The lenses are now available throughout Europe.