Coco Song, the historic brand of Area 98 known for its exclusive craftsmanship and precious inserts like silk, feathers, and dehydrated flowers, unveils its new campaign at MIDO 2025, inspired by the art of Kabuki theater. This theatrical form, a Japanese cultural heritage since the 17th century and part of UNESCO’s Intangible Cultural Heritage List, becomes the brand’s latest muse.
Kabuki, with its elaborate costumes, striking makeup, and symbol-laden stage settings, is reflected in the details of the Coco Song Spring/Summer 2025 collection. White masks meet vibrant colors and bold contrasts, turning each frame into a celebration of Oriental aesthetics reinterpreted through a contemporary lens.
Coco Song – A story that continues to inspire
For over 20 years, Coco Song has been bringing the essence of Oriental culture to its collections, offering every woman eyewear that tells authentic and personal stories. At MIDO 2025, the brand invites you to explore a world of elegance, art, and symbolism.
https://area98.it/coco-song
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