2024 Edition

MIDO brings together the entire industry supply chain and provides the tools to conclude business agreements and make networking. But it is also culture, contamination, shows, comparison on the future of the industry, interaction between practical solutions and perspectives.

Many novelties for visitors and exhibitors: "Kaleidoscope", square Hall 3-Lenses, made with scanned irises, the app tool that allowed exhibitors to register visitors to the stand, the MIDO MIDday Talks with sociologist Francesco Morace who discussed beauty, design and passion for taste with Diego Dalla Palma-look expert, Ico Migliore-architect and designer and Ernst Knam-chef & maître chocolatier, the Market Insight about eyewear trends signed by journalist Alessandra Albarello and the study of drivers purchasing glasses. The focus on sustainability is essential, with awards and dedicated areas, but there were also glamorous opportunities, with the presence of VIPs and celebrities from the entertainment world, and entertainment with performances and awards.

7 pavilions, 8 exhibition areas, over 1,200 exhibitors from 50 countries (+25% vs 2023), about 40k operators from 160 countries (+11% vs 2023). Attendance from the USA, Japan, France, Germany, Greece, Great Britain and China increased significantly. Italian visitors also increased by 13%.
Social media channels reached 50% more people than last year and the content of the event generated over 2,000,000 impressions. Interactions were over 250,000 and the App was downloaded by 25% more users, with a considerable increase in usage rate.
The digital platform MIDO 2024 | Digital Edition, which has almost 12 thousand subscribers, has seen an increase in showcase pages, from 650 units in 2023 to 845 of this, to demonstrate how exhibitors consider it more and more strategic to support participation in presence also the virtual activity.