2017 Edition

MIDO 2017 reconfirms the exhibition’s leading role internationally, a clear sign of the industry’s vitality and is reflected in the great variety of offerings on display: Made in Italy excellence, leading international players, small artisanal and avant-garde companies, young designers, all-new start-ups at their first debut, top brands in sports eyewear, companies guided by technological innovation and research into design. A hallmark of MIDO’s growth is the MORE! pavilion, inaugurated in 2016, which has doubled in size this year and is hosting what is one of this session’s most interesting new features: The Glasses Hype exhibition which focuses on how communication in the industry has evolved, an element that further adds to MIDO’s offerings, underpinning its strong identity as a business forum but also as a platform where trade people can meet and be inspired. MIDO represents an event and an industry that keep on growing despite the economic situation which has not been particularly favorable for a decade now.

Also this year two awards: the 4^th BESTAND AWARD, the coveted prize for the stand installation, product and impactful display that have created the most unforgettable visitor experience and the BESTORE AWARD, in its third year, for the optician that offers the best shopping experience worldwide. The award reveals what is fundamental in any visual merchandising strategy: interiors, product display and interacting with customers in pleasant and creative surroundings.

Over 55,000 attendances from 152 countries, 1,258 exhibitors (of which 130 new entries) from 47 countries distributed in 7 pavilions and 8 exhibition areas. Great feedback on the social media of the fair: in the three days of the event, 20,000 posts appeared with the official hashtags #MIDO2017 and #Livethewonder, and there was an important growth of all channels, in particular Instagram which recorded a +141%.

360 press releases overall, with 470 accredited journalists. 20 meetings in the Otticlub area with over 47 speakers.