Glassing presenta Unico, l' “Occhiale a Specchio”Glassing presents UNICO, the “mirror eyewear”
Nuovi annunci firmati Pasquale Diaferia a supporto di questo nuovo prodotto Glassing, che a inizio anno aveva lanciato la nuova campagna "Non conta quello che vedi. Ma solo come lo vedi", si ripropone in pubblicità con una nuova serie di annunci, due nuovi film e un prodotto assolutamente rivoluzionario. E' stato presentato infatti Unico, il primo "Occhiale a Specchio" che rappresenta un innovativo concetto di prodotto, frutto della collaborazione nata la scorsa primavera tra l'azienda e l'Istituto Marangoni di Milano. Sono infatti giovanissimi studenti della scuola di moda fondata nel 1935, coordinati dal famoso Taco Langius, i designer che hanno creato il primo modello che ha lenti opache e una montatura completamente a specchio. La cerniera ricavata dal pieno, che elimina tutti i componenti in metallo, e 20 maniacali cicli di lavorazione, tutti rigorosamente realizzati in Italia, completano l'idea progettuale. A supporto di questo prodotto innovativo, un follow up della campagna pubblicitaria realizzata sempre da Special Team di Pasquale Diaferia (Art Director Michelangelo Collitorti e Davide Ferrario). La fotografa Debora Barnaba ha scattato Alissa Sourovova e Lukas Pelinka in una serie di provocatorie situazioni, nella tradizione del concept della precedente campagna internazionale: proprio a Parigi, in occasione dell'apertura di Silmo, sono stati presentati i primi due annunci, che a breve compariranno su magazine cartacei e saranno viralizzati sui social network: un primo piano della modella russa con lattine di soft drink al posto dei bigodini (Eleonora Papetti stylist, Roberto Mambretti MakeUp) e un provocatorio annuncio destinato alle testate golfistiche. Sono in lavorazione anche due nuovi film, dopo la serie già andata in onda su MTV la scorsa primavera, che verranno realizzati da Bedeschi Film dopo la presentazione di Parigi. Si parla di spot a forte impatto sociale, sostenuti da due famosi personaggi della cultura e dello sport. Come il prodotto Unico, anche questi personaggi sono originali per storia e capacità.
The new product is backed up with new ads by Pasquale Diaferia At the beginning of the year Glassing launched its new campaign, "It's not important what you see, but how you see it". Now it has a new series of advertisements, two new spots and a totally revolutionary product. Presented in Paris, UNICO is the first "mirror eyewear", an innovative product concept that is the outcome of the collaboration that began last spring between the company and the Marangoni Institute of Milan. Coordinated by the renowned Taco Langius, the designers who created the first model with smoky lenses and a mirror-finish frame are young students of the fashion school founded in 1935. A machined hinge that eliminates all the metal components and 20 precise processing cycles, all carried out entirely in Italy, complete the project. This innovative product is supported by a follow-up of the advertising campaign produced by Pasquale Diaferia's Special Team (art directors Michelangelo Collitorti and Davide Ferrario). Photographer Debora Barnaba took shots of Alissa Sourovova and Lukas Pelinka in a series of provocative situations in line with the concept of the previous international campaign: the first two ads were presented during the opening of Silmo in Paris and they are to appear soon in printed magazines and viralized on social networks: a close up of the Russian model with soda cans instead of rollers in her hair (Eleonora Papetti stylist, Roberto Mambretti makeup) and a provocative ad for golf magazines. Following the series on MTV last spring, two new spots will be made by Bedeschi Film after the presentation in Paris. It is said that the spots will have a strong social impact supported by two famous personalities in culture and sport. Like UNICO, the stories and abilities of these personalities are also original.
The new product is backed up with new ads by Pasquale Diaferia At the beginning of the year Glassing launched its new campaign, "It's not important what you see, but how you see it". Now it has a new series of advertisements, two new spots and a totally revolutionary product. Presented in Paris, UNICO is the first "mirror eyewear", an innovative product concept that is the outcome of the collaboration that began last spring between the company and the Marangoni Institute of Milan. Coordinated by the renowned Taco Langius, the designers who created the first model with smoky lenses and a mirror-finish frame are young students of the fashion school founded in 1935. A machined hinge that eliminates all the metal components and 20 precise processing cycles, all carried out entirely in Italy, complete the project. This innovative product is supported by a follow-up of the advertising campaign produced by Pasquale Diaferia's Special Team (art directors Michelangelo Collitorti and Davide Ferrario). Photographer Debora Barnaba took shots of Alissa Sourovova and Lukas Pelinka in a series of provocative situations in line with the concept of the previous international campaign: the first two ads were presented during the opening of Silmo in Paris and they are to appear soon in printed magazines and viralized on social networks: a close up of the Russian model with soda cans instead of rollers in her hair (Eleonora Papetti stylist, Roberto Mambretti makeup) and a provocative ad for golf magazines. Following the series on MTV last spring, two new spots will be made by Bedeschi Film after the presentation in Paris. It is said that the spots will have a strong social impact supported by two famous personalities in culture and sport. Like UNICO, the stories and abilities of these personalities are also original. 
