Eye Style ha presentato Montblanc Eyewear SS 2014Eye Style presents Montblanc Eyewear S/S 2014
Preview esclusiva in occasione della Settimana della Moda Maschile Milanese In occasione della Settimana della Moda Maschile Milanese, Montblanc e Marcolin hanno celebrato la preview esclusiva delle collezione Eyewear SS 2014 presso Eye Style in Via S. Pietro all'Orto 17. Eye Style è lo spazio multifunzionale di Marcolin nato per offrire una nuova esperienza nel settore dell'ottica, una vetrina in una delle strade principali del quadrilatero della moda milanese. E' un elegante spazio-scrigno che accoglie una selezione dei marchi del Gruppo, ospitando occhiali dotati di un'anima di design artigianale e di un raffinato dinamismo, un luogo unico dove raccontarsi ed esibirsi, attraverso modelli classici, glamour, fashion ed edizioni speciali e limitate. Con un evento-cocktail dedicato gli invitati hanno avuto l'opportunità unica di assistere alla presentazione dell'occhiale maschile MB 454S parte della collezione SS 2014 Montblanc Eyewear. Presentato al pubblico per la prima volta, il modello è un pilot da sole maschile dall'allure classica interpretato in chiave contemporanea; la montatura grigia dal finish lucido è caratterizzata da aste in metallo arricchite da un pattern particolare zigrinato e dall'emblema distintivo della Maison. Il dettaglio che distingue l'aviator è la top bar realizzata in pelle nera ispirata alla linea di prodotti in pelle Montblanc Meisterstück Selection. L'effetto degradè delle lenti grigie contribuisce a fornire eleganza all'occhiale pensato per l'uomo moderno dal gusto raffinato. Eye Style è diventato Sabato 22 Giugno focus e interazione, dedicandosi completamente a Montblanc Eyewear con una selezione di modelli prestigiosi di design. La collezione di occhiali Montblanc combina valori di tradizione artigianale ed estetica intramontabile all'espressione di uno stile di vita raffinato. Pur rimanendo fedele ai principi tradizionali che distinguono a livello mondiale le creazioni Montblanc, quest'ultima collezione eyewear esplora direzioni stilistiche nuove attraverso l'uso di elementi decorativi e materiali preziosi che forniscono uno stile al tempo stesso discreto e contemporaneo. Artigianalità, eleganza e unicità sono l'anima pulsante di Eye Style e Montblanc, uniti dalla medesima cura riposta nei dettagli, nella definizione e utilizzo dei materiali selezionati per offrire un'esperienza e un prodotto unici nel loro genere. Guarda la fotogallery!
An exclusive preview during Men's Fashion Week in Milan During the Men's Fashion Week in Milan, Montblanc and Marcolin celebrated the exclusive preview of the Spring/Summer 2014 eyewear collections in Eye Style at 17 Via S. Pietro all'Orto. Eye Style is a Marcolin multifunctional space created to offer a new experience in the optical sector, as well as a showcase in one of the main streets in Milan's quadrilateral of fashion. An elegant space-cum-treasure chest, it hosts a selection of the Group's brands, including eyewear of artisan design and refined dynamism in a unique setting for conveying and displaying classic, glamour, fashion, special and limited edition models. At a special cocktail event, guests had the unique opportunity of watching the presentation of men's eyewear model MB 454S, which is part of the Spring/Summer SS 2014 collection by Montblanc Eyewear. Presented to the public for the first time, the sun model has the classic allure of a pilot shape, though in a contemporary key; the polished gray frame features metal temples enhanced by a special knurled pattern and the company's distinctive emblem. The detail distinguishing this aviator is the black leather top bar inspired by the Montblanc Meisterstück Selection line of leather products. The dégradé effect of the gray lenses contributes to the elegance of a model made for a modern man with refined tastes. On Saturday, June 22, Eye Style focus and interaction was totally dedicated to Montblanc Eyewear with a selection of prestigious designer models. The Montblanc eyewear collection combines the values of artisan tradition and eternal aesthetics with a refined lifestyle. While remaining faithful to the traditional principles that distinguish Montblanc creations at world level, this latest collection of eyewear explores new designs with the use of decorative elements and precious materials in a style that is both discreet and contemporary. Craftsmanship, elegance and uniqueness are the throbbing heart of Eye Style and Montblanc. United by the same attention to detail as well as to the identification and use of selected materials, they offer an experience and a product that are the only ones of their kind.
An exclusive preview during Men's Fashion Week in Milan During the Men's Fashion Week in Milan, Montblanc and Marcolin celebrated the exclusive preview of the Spring/Summer 2014 eyewear collections in Eye Style at 17 Via S. Pietro all'Orto. Eye Style is a Marcolin multifunctional space created to offer a new experience in the optical sector, as well as a showcase in one of the main streets in Milan's quadrilateral of fashion. An elegant space-cum-treasure chest, it hosts a selection of the Group's brands, including eyewear of artisan design and refined dynamism in a unique setting for conveying and displaying classic, glamour, fashion, special and limited edition models. At a special cocktail event, guests had the unique opportunity of watching the presentation of men's eyewear model MB 454S, which is part of the Spring/Summer SS 2014 collection by Montblanc Eyewear. Presented to the public for the first time, the sun model has the classic allure of a pilot shape, though in a contemporary key; the polished gray frame features metal temples enhanced by a special knurled pattern and the company's distinctive emblem. The detail distinguishing this aviator is the black leather top bar inspired by the Montblanc Meisterstück Selection line of leather products. The dégradé effect of the gray lenses contributes to the elegance of a model made for a modern man with refined tastes. On Saturday, June 22, Eye Style focus and interaction was totally dedicated to Montblanc Eyewear with a selection of prestigious designer models. The Montblanc eyewear collection combines the values of artisan tradition and eternal aesthetics with a refined lifestyle. While remaining faithful to the traditional principles that distinguish Montblanc creations at world level, this latest collection of eyewear explores new designs with the use of decorative elements and precious materials in a style that is both discreet and contemporary. Craftsmanship, elegance and uniqueness are the throbbing heart of Eye Style and Montblanc. United by the same attention to detail as well as to the identification and use of selected materials, they offer an experience and a product that are the only ones of their kind. 
