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MIDO TV
Discover the
MIDO TV' Stars now!
BOOK HOTEL
Book your Hotel
for MIDO' Days
 
GETTING THERE
Find out how
to reach the fair
MIDO APP
Download it from AppleStore or PlayStore
 
ONLINE REGISTRATION: NO WAITING IN LINE AND YOU COULD WIN AN iPAD!

MIDO is using the fast lane system, the PDF of your online registration is your entry ticket. Online registrations will be entered for the iPad Air 2 draw. So, save time and win with MIDO!
  
POP EYE @ PITTI
Pitti Uomo gives more and more importance to the fast-growing accessories market. For this reason Pitti Immagine gives birth to POP-EYE, a very special space dedicated to the most creative eyewear in collaboration with MIDO.

FOTO & VIDEO GALLERY

 
LAB ACADEMY

MIDO makes space for innovative ideas with LAB ACADEMY, a special exhibition area dedicated to young designers in the eyewear world, creatives who think outside the box with results that surprise their devotees.
Fresh, original brands that are exhibiting for the first time at MIDO and like to experiment with new and surprising ideas.
 
SEE with MIDO

SEE with MIDO offers you an extraordinary experience through its “fringe” events, where bold, original and creative eyewear plays an undisputed role and astounds design enthusiasts and experts from all over the world. 

DISCOVER OTTICLUB PROGRAM